2012 MLT MBA Prep Kick-Off Conference
I’m not surprised that MBA applicants MLT are feeling better than ever. Not only is MLT getting better and better ever year, but the crop of students is also getting better. The students are more driven than ever. The coaches are excited to work with them. And John Rice has as good of advice as ever. And all those things came to pass this weekend at MLT’s Kick off conference in Houston. ... More >>
Invitation to the Chicago LOFT STEM Symposium on 4/5
Just a quick post to spread the word that our first LOFT training in Chicago: the Chicago LOFT STEM Leadership Symposium. I wanted to be sure to invite all my readers to this FREE event. In past cases, this event has filled up quickly but we’d love to have all of you attend that are available on Thursday 4/5 at 530pm. ... More >>
Finishing Strong
In business school, people make long checklists. They have things they need to accomplish. Errands they have to run. And projects they have to finish. As a result, most people get in the habit of learning how to get things done. Â But sometimes it’s not enough just to get things done and hurry up to cross other things off. Instead I propose the idea that it is important to finish strong. ... More >>
Seth Godin is ..
… my favorite blogger. Forget the fact that he’s a best selling author and that he’s struck it rich with his digital media startups. And forget the fact that he is fellow alum of Stanford, and consistently at the top of the Ad Age Power 150. More important than his credentials is that he initiates some of the most insightful messages anywhere ... More >>
Going Viral
This year is a big year for going viral. I’ve talked about it many times before, but this year, I think ideas are going to spred faster than ever. Â As such I wanted to pass along a couple of those ideas that are getting eyeballs on the web today. One that all of you have probably heard of by now. And the other by Seth Godin, my favorite blogger. ... More >>
Persistence
Persistence isn’t doing the exact same thing over and over. That’s easy. Â You could do that without even thinking about it. Â Instead, persistence is pursuing your Wildly Important Goal over and over, even when people tell you that you can’t do it. Even when business plan competitions tell you that your idea won’t work. Even when you gave it your all and a naysayer told you that your all wasn’t good enough. ... More >>
You are not Normal
In business school we learn a lot about targeting. We think about our target customers: where they live, what they like, and what they want. And we consider ways we can get them to buy our product. We also think a lot about things like positioning statements, primary demand, and demand stimulation to optimize our launch strategy. Only one problem. After all this analysis, how do we know that our product will be adopted by customers in the market? ... More >>
Beat The GMAT Scholarship for MBA Applicants
Hi everyone, hope you are well. Just a quick post to spread the word about a new Beat The GMAT scholarship that launched just a few hours ago today. BeatTheGMAT is the largest social network for MBA applicants in the world, and the team out in Silicon Valley gave me news that now they are offering scholarships for appliants that are applying to business school. ... More >>
Consumers don’t buy WHAT you do. They buy WHY you do it.
How do you explain why some people are able to achieve things that seem impossible? Why is Apple considered to be the most innovative company on the planet, year after year? And why is is that we will buy almost anything from them in spite of the price? And why is it that the Wright Brothers figured out the problem of powered flight, when more qualified and funded teams were competing directly against them? In one recent TED Talks, Simon Sinek gives his thoughts on why that is. ... More >>
The Ability to Zoom Out
Have you ever thought about what it means to be intelligent? Have you ever wondered why some people achieve such incredible things? And why some have the unique ability to do so many things well. Â Well, a lot of it is the ability to see the big picture. And the ability to zoom out. At least that’s what Steve Jobs said in an interview many years ago as he was growing Apple into the empire it is today. ... More >>
(Un)sustainability
Today, everyone in business school is talking about sustainability. In fact, it’s the staple question for any social entrepreneur in front of a funder. Is your business plan sustainable? And are your revenues sustainable?  In many ways I get it. It’s safe to fund social businesses that won’t rely on your funding next  year. But I also wonder how much weight people should actually be putting on sustainability. Instead I propose let’s look at a few things that are not sustainable to take action. ... More >>
Entrepreneurship Lessons from Carter Cast
When students think about their post-MBA careers, they can go one of two ways. They can follow tradition and take really great jobs that people take every year. Or they can pursue something less traditional. On one hand, there’s merit to getting a job that provides structure and pays well, especially for some people.  On the other hand, there’s also merit to pursuing the entrepreneurial route. Not only is it a great learning experience but it’s always the best way to build skills while working on something you are passionate about. At least that’s what Carter Cast, former CEO of Walmart.com told me this morning. ... More >>
Cory Booker: 2012 State of the City Address
Few politicians today are riding the wave that Cory Booker is. He’s doing great things not just in Newark but all over the US, all on a mission for change. His mission includes increasing economic opportunity for people in Newark, improving schools not just in New Jersey but all across the US, and improving the quality of life for children and families. ... More >>
Happy Leap Day
One time every four years, we get an extra day. But it only happens once. Most times we forget that it’s coming, and it usually comes in the middle of the week. The question is, what are we going to do with the extra day this year. How can we use it to change the world for the better. ... More >>
Recruit for Careers You (Don’t) Know
One of the worst pieces of advise I’ve seen is a recruiter discourage someone that is an expert in one field from pursuing another field. The banker that wants to go into brand management. The artist that wants to be a consultant. Â The juggler that wants to go into investment banking (yes, I’ve seen this at Kellogg). Or the tech entrepreneur that wants to run for office. In my view, the theory is that people should recruit for careers that are closely aligned with is not always good advice. ... More >>
Jeremy Lin and Wildly Important Goals
Today, Jeremy Lin is on top of the world. He’s starting NBA games, television coverage, ESPN magazine, invitations to all the top events in New York City, and more fame and status than ever thought possible. It  all adds up to a life that seems perfect. One that hopefully continues for the entire season. One that could end up getting him a very large contract at the end of the NBA season. And perhaps most importantly, one that could end up inspiring millions of people about achieving Wildly Important Goals more than ever before. ... More >>
What’s the last thing you bought in an elevator?
Good question. I don’t remember the last time I bought anything in an elevator. In fact, I don’t think I ever have. After all, not only am I not in the market to buy when I’m going for the ride, but even if I were, I wouldn’t have enough time to make a decision, especially on big ticket items. Â You only get a few seconds from the time you get on to the time you get off. So if that’s the case, then why do we practice elevator pitches? And specifically, why do people spend so much time on big ticket items? ... More >>
Proceed or Pivot?
There’s a new word in the startup world today. That word is catching fire like burning sticks in a hot field. A it’s being thrown around more than any other word I’ve heard all year. And not just in business school but also more broadly now. In fact I even heard an undergrad senior use it today. Drum roll please … that word is. That word is Pivot. ... More >>
How Did You Do?
Just last week, the dishwasher stopped working as well as it used to. Â Now we have to clean dishes a lot better before putting them in. And a few weeks ago, the same thing happened to the dryer. Sometimes we have to put clothes in two times before they dry now. Â And it’s not the first time I’ve seen this happen in the building. I don’t know why it’s happening exactly, maybe it is because they are old. But either way, one thing is for sure. I bet the janitor who fixed them has no idea. ... More >>
Passion
In business school, people talk a lot about their goals. Goals for classes. Goals for their careers. And goals for life after Kellogg. And it’s often the case that we assume our classmates have the same goals we do. That they’ll  end up in similar types of jobs and work in the same types of industries. But sometimes there are people that want to do something different, and do what they love. They find something they are so passionate about that they skip all the MBA opportunities to go after. ... More >>
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