Marketing to the Masses. The 2011 Kellogg Marketing Competition

Convincing someone to to your product, especially when they have limited funds, is a tough proposition.  You have to come up with the right price. Appeal to the people in front of you. Have good ideas for promoting it. And last but not least have a quality product.  This week, a lot of Kellogg students are thinking about all those things and more, as they are gearing up for this year’s 2011 Annual Kellogg Marketing Competition. ... More >>

Thursday, November 10th, 2011 Business School No Comments

Job Offer Deadlines

The best CEOs once had to do it. Investment bankers and lawyers had to do it. JDs and MBAs who want to become leaders in organizations will also have to do it.  And over the next couple of weeks, a lot of people here at Northwestern Law and at Kellogg will be doing it. They’ll have to respond to outstanding job offers that they got over the summer or during the fall. Because if they don’t, the offers will explode. ... More >>

Monday, November 7th, 2011 Careers No Comments

Getting a Job at a Start-Up

In business school, we all learn a lot about how to go through the recruiting process. How to create a resume. How to position ourselves in an interview. And how to do case studies. All relevant stuff.  But the standard process isn’t all that important when you’re talking about the start-up space; or at any non-traditional employer. So one question a lot of people at Kellogg have is how they can get a job at companies like these? ... More >>

Tuesday, November 1st, 2011 Careers 1 Comment

And the award for Net Impact Graduate Chapter of the Year goes to …

And the award for Net Impact Graduate Chapter of the Year goes to… The Kellogg School of Management! Congratulations Kellogg Net Impact team!  Many of the students at Kellogg realize the hard work you’ve been putting in. And congratulations to everybody on the board that worked hard to make that possible. People like Jessica Porter, Mark Dibble, Marilyn Chen, and Chelsea Katz, all from my Global Immersion in Management Trip to Kenya last spring. Not to mention many others on the leadership team (see link above). Not only does this help your careers as social enterprise professionals, but it also continue to extends Kellogg’s brand in the not for profit space. ... More >>

Monday, October 31st, 2011 Business School No Comments

No One Goes to Campus Anymore

It’s true. Most of my second year classmates at Kellogg don’t spend as much time in Jacobs these days. You don’t see them in the LSR or atrium as much. They don’t have as many group meetings. And sometimes, they don’t even show up for Kellogg events. And it isn’t just because people are busy but also because the MBA version of senior-itis is kicking in. That students are spending more time outside of Kellogg during other things. And this all came to mind because a few weeks ago, I realized the other day that I have not seen a fair number of my good friends at Kellogg so far. ... More >>

Sunday, October 30th, 2011 Business School No Comments

“Here’s to the Crazy Ones” -Apple on Thinking Differently

In the past week or two since the passing of Steve Jobs, there has been a lot of press about Steve, Apple, and many of the products the company made. A lot of it has been about how Jobs thought differently. He he had interesting ideas, took risks, and in the end revolutionized business. Given that, the video below about “Thinking Differently” has recently surfaced again over the past few days. In it, images of transformative people throughout the 20th century are shown as a narrator toasts to them for changing the world. ... More >>

Tuesday, October 25th, 2011 Leadership No Comments

Sinai Children’s Hospital Hosts 2nd Annual Children’s Fundraiser on November 4, 2011

On Friday, November 4th at 7pm Chicago time, I’ll be attending an event with Friends of Sinai in downtown Chicago. The event will take place at The River East Art Center in downtown Chicago and will benefit Sinai Children’s Hospital. As many of you know, Sinai Children’s Hospital is a children’s hospital on Chicago’s West Side, providing health care to many of Chicago’s under-served children who are at risk for chronic health problems. It will be interesting not only to hear about the things they are working on now but also connect with others that care deeply about the same issues. ... More >>

Monday, October 24th, 2011 Business School 2 Comments

Manager or Leader?

There is a worldwide discussion going on today that distinguishes what it means to be a manager and what it means to be a leader. In times past, the words have often been used interchangeably. But today, the characteristics of the roles are more separated than they’ve ever been before. In short, managers as those who direct and help execute for an organization. And leaders are those who guide, inspire and provide vision to the organization.  So the question today is, what does really mean? And which one are you? Manager? Leader? Or both? ... More >>

Sunday, October 23rd, 2011 Leadership 1 Comment

Kellogg’s 2011 Change the World Conference

This past Saturday Kellogg held its 12th Annual Innovating Social Change Conference.  The Conference is one of the Net Impact Club’s most important events during the year, and it constitutes the largest gathering of game changing social impact thinkers and students here on campus.  Participants from all around campus attended this year’s event. And in my view, as well as the opinion of most of this year’s attendees, the conference didn’t let any of us down. ... More >>

Sunday, October 16th, 2011 Careers No Comments

You Don’t Have to Wait

Many people in business school have interesting ideas. They have companies they want to launch. Projects they want to get started on. Jobs they want to apply to. But often times, they don’t pursue these opportunities right away. Instead, they wait until the the final days before taking action. In some cases, it makes sense because they are good timelines to follow but often times, people only follow them because they are there. So they get busy and don’t take action until the very end. Well, in such cases I propose the simple idea that it might be worth starting sooner. That you don’t have to wait. ... More >>

Tuesday, October 11th, 2011 Careers 1 Comment

Kellogg Merger Article: “Fortune Favors the Bold” and the Think Bravely Slogan

To all the current Kellogg students from the classes of 2012, welcome to campus. I hope you’ve enjoyed the first few weeks back. And to the class of 2013 about to embark on your first year, I hope you are off to a good start so far. In general, I can’t enough about how valuable the MBA experience is.  Not only can it be a golden ticket to a new illustrious career, but also an avenue to do some really interesting and high-impact things when you get done. For some, even game-changing things. Given my thoughts on the topic, the Merger (Kellogg Newspaper) recently asked me to write an article, where I talked about just that. It was the only opinion article in the last newspaper. ... More >>

Sunday, October 9th, 2011 Careers No Comments

KWEST Ecuador Service Project: Walk! Not Trek to School

After months of waiting to start in business school, the Kellogg class of 2013 is finally in full swing here at Kellogg. But before any of the on campus chaos ever began, students had the once in a lifetime opportunity to go to KWEST (Kellogg Worldwide Experiences and Service Trip). As part of KWEST, most of the trips took part in a service activity abroad. Well the point of this article is to tell you a little bit more about how KWEST Ecuador is changing the world. ... More >>

Saturday, October 8th, 2011 Business School 4 Comments

Mayor Cory Booker Comes to Chicago

On Monday, October 10th at 6pm Chicago time, I’ll be attending an event with Mayor Cory Booker in downtown Chicago. The event is held at Luxbar and is geared specifically at young professionals.  As many of you probably know, Mayor Booker has had tremendous success during his tenure as Mayor. He has worked on issues like educational reform and he has been striving to make Newark a model for successful urban education. It will be interesting to not only hear hear his thoughts about Newark but also about his plans to improve education in the future. ... More >>

Wednesday, October 5th, 2011 Leadership 1 Comment

Negotiating in Business School and Law School

The ability to negotiate well is one of the most important tools you can have in business. Not only do you negotiate deals with clients and vendors but you also spend time negotiating on your own behalf. For example, we all have to negotiate our own salaries and employment terms. Well, in spite of their importance in business, negotiations is also popular at the law school. And this semester, I’ve been enrolled in a negotiations course where we are learning many of the basics about how to negotiate going forward. ... More >>

Monday, October 3rd, 2011 Law School No Comments

How To Spend Second Year

One question on everyone’s mind these days is what are you going to do when you graduate? Have you decided on your summer offer yet? What geography are you going to live in? No matter how hard many of us try to avoid the question, at some point soon many of us are going to have to answer. Especially now. As job postings are starting to expire on the Career Website. And as interviews are just a few weeks away. In the end, this makes many of us wonder how the second year experience will actually end up playing out. Will it be fun? Or will it be a lot more work than expected? ... More >>

Saturday, October 1st, 2011 Job Opportunities No Comments

How Do You Like Your Coffee?

Firms with MBA recruiting teams spend hundreds of thousands of dollars on recruiting activities. They put together marketing materials, organize email campaigns, ask current students for recommendations, create new websites, and last but not least they send consultants to campus to interact with students. One way that the consultants interact is by means of atrium hours. Another way is by having large information sessions. Additionally, one final way they do this is also by having Coffee Chats. ... More >>

Tuesday, September 27th, 2011 Consulting 1 Comment

Wasting Time in Business School

One thing we’ve all come to find in business school is that most of us are a lot busier than we ever expected. We spend more time looking for jobs. More time writing cover letters. And more time working on our assignments, even though in many cases we don’t have to. Given that, the question that comes to mind then is, how much does it matter if we decide to waste a little bit of time? And is it possible that wasting time might actually be good for us? ... More >>

Saturday, September 24th, 2011 Careers No Comments

First JD-MBA Social of the Year

JD-MBAs are some of the most interesting students on campus. New students in the program go to classes like contracts and torts, and then they start thinking about law firms such as Kirkland & Ellis, Mayer Brown, and my firm Vedder Price.  Second year students are a world apart. They move up to Evanston start taking classes in finance and marketing,and then they spend the next few months looking at firms like McKinsey, Bain, and Blackstone, among others. And then there are the third year students. We  head back and forth between both campuses, split their time with classmates in Chicago and in Evanston, and are trying to decide whether to go into law or business. And because of all these disparate experiences, we often come together in a big group to support each other through the process. ... More >>

Friday, September 23rd, 2011 Law School No Comments

Welcome Back to Campus

Many of us never thought we’d admit it, but it sure is great to be back on campus in Evanston again. Even though me and many of my classmates didn’t actually leave Evanston this summer, we sure did feel like we were miles and miles away.  We spent the majority of our working day in downtown Chicago, we didn’t see classmates nearly as much as we  wanted to. And not only did we have to work straight through most of the day but some of us also had to pull late nighters for work as well.  Fortunately, those days are over, and today we begin our journey at Kellogg once again. ... More >>

Monday, September 19th, 2011 Business School 3 Comments

The Name Game

The business school experience is quite the social experience. Especially at Kellogg, which has long been considered one of the most social MBA programs in the world.  From the second you step foot on campus, you constantly meet new classmates, take part in group and section activities, meet faculty members, and network not only with employers trying to find a job but also with alumni who you will see over and over again.  In the process, most of us have come to find that one of the hardest things to do is to actually remember everyone’s name. So at Kellogg, there is one thing the students do to help with the process. We play the “Name Game.” ... More >>

Sunday, September 18th, 2011 Business School No Comments

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Jeremy C Wilson is a JD-MBA alumni using his site to share information on education, the social enterprise revolution, entrepreneurship, and doing things differently. Feel free to send along questions or comments as you read.

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The contents of this blog are mine personally and do not reflect the views or position of Kellogg, Northwestern Law, the JD-MBA program, or any firm that I work for. I only offer my own perspective on all issues.
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