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Risk and Reward

Risk is all around us. When we encounter potential failure, we come face to face with it.  And in that moment we have to decide, what are we going to do next?

Fear is the most natural reaction. We are uncertain of the outcome and how that will make us look, especially when the stakes are high. So fear makes us nervous and we decide not to go forward.

On the other hand, risk is inevitable if you are want to do great work. And there’s no better way to do great way than to work on something you care about. Your passion. Your art.

It’s easy to to avoid risk at all costs. That whenever possible you mitigate risks with the products you launch or the people you meet by only taking things that look flawless and where there is no downside.

But there’s just one problem. In almost every single situation, a small increase in risk can double the reward. And where there’s more downside, there is also often upside.

Taking that first step can be impossibly hard. But it’s almost always worth it in the end.

Just a thought.

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