#1 rule of customer service

Get back to your customers right away. No, not tomorrow; today.

In today’s hypercompetitive ever-expanding world, customers have more choices than ever. More lawyers to call before choosing, more stores to shop at, more websites to visit and more things to choose from.

My firm values its customers. That’s why we have a 24 hour max time to return calls and emails.

So does Amazon.com who has an 8 hour rule with their online customer forms.

One website I recently visited promised to get back in 4 hours.

Because in the end … if you don’t get back fast, rest assured someone else will.  And the customer you once thought was yours, will be gone.

So what are you waiting for? Call.

Wednesday, September 26th, 2012 Business School

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Jeremy C Wilson is a JD-MBA alumni using his site to share information on education, the social enterprise revolution, entrepreneurship, and doing things differently. Feel free to send along questions or comments as you read.

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The contents of this blog are mine personally and do not reflect the views or position of Kellogg, Northwestern Law, the JD-MBA program, or any firm that I work for. I only offer my own perspective on all issues.
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