Learning how to execute a campaign is a skill that certainly be taught. In classrooms, you learn the basics. At conferences you learn the strategies. And by working on real campaigns, you learn what actually works in the real world. And so in many cases, it’s easier to get started if you’re taught. But might there be a benefit to learning more informally?
In business school we think about campaigns all the time. How to create a marketing campaign for products. How to start spreading the word for a big conference. And how to build buzz for clubs and organizations on campus.
In law school the same things happen. Students think long and hard about how to get momentum. How to start the process to change the things you care about. And how to organize and structure thoughts to make a good argument – to have a case.
But maybe that stuff is not good enough for a world class campaign? Because to do that, you need the ability to connect the dots from start to finish. To change course of events, not just for your campaign but also considering other campaigns around you. And to understand the emotions of the people, not just the mechanics behind the process.
Perhaps the ability to do that can only come from learning from the ground up. From creating yourself.
Not from a teacher. Not from books. And not from a place without the same level of emotion.
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